Audi Q2 #untaggable
For the launch of the Audi Q2 we created a campaign which cannot be categorised and celebrates the spirit of social media. It’s all about being #untaggable!
Agency: Philipp und Keuntje
Role: Lead Creative / Director
We created real life encounters and virtual events that broke with all conventions and let the people create and share the content. This way, the Audi Q2 and the spirit of #untaggable had been present in social media for over half a year.
Thanks to specially designed sales-tools on Spotify, Twitter and Facebook, we could convert the awareness into sales - generating more advance orders than any other Audi before.