Everything Else is Plan B.
Integrated campaign to target the Audi A1 to a younger audience. Our message: the A1 is the car for those who follow their 'Plan A' in life and don't accept anything less. The illustrated key visuals portrait the lifestyle and motto of two young people and were shown on print ads, out of home, online and social media.
On Instagram, people could deep-dive into the stories of Lena and Josh via cinemagraphs, visual statements and moving ads. The Audi A1 could be explored in detail and potential buyers were led to dealers via a mobile testdrive-appointment.
Agency: Philipp und Keuntje
Role: Creative Direction, Art/Concept